When you interact with our Platform or use our Services, we automatically collect the following information about you:
Device Information. We collect device-specific information such as operating system version, your device make and model and name of the mobile network that you are using. We assign an internal identifier to your device and associate all of this information with your Sellkaro account.
Location information. Depending on your device permissions, if you post an item on our Platform, we automatically collect and process information about your actual location. We use various technologies to determine location, including IP address, GPS, Wi-Fi access points and mobile towers. Your location data allows you to see user items near you and helps you in posting items within your location.
Client and Log data. Technical details, including the Internet Protocol (IP) address of your device, time zone and operating system. We will also store your login information (registration date, date of last password change, date of last successful login), type and version of your browser.
Usage Information. We collect information about your activity on our Platform which includes a date and time stamp of each visit, advertisement banners or content that you clicked, your interaction with such advertisements, clickstream information, duration of your visit and the order in which you visit the content on our Platform.
Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Platforms. Please note that not all tracking will stop even if you delete cookies.
2.2 Information we collect from you automatically when you use our Services
Services means the Sellkaro mobile application, the website www.sellkaro.in and any other products, services, content, features, technologies, or functions, and all related websites, applications and services offered to you by us.
Platform means the websites, mobile apps, mobile sites or other online properties through which we offer our Services.
Sellkaro operates a C2C marketplace for used goods. We are the data controller and responsible for your personal information collected through our Services.
1. Who we are
We collect information, including personal information, to provide the Services and operate our Platform. We also use the information we collect to improve our Services. The information we collect and how we collect it is set out below.
2. The personal information we collect about you and where it comes from
We may also collect personal information from third parties. For example, we use third party machine learning software to analyze all communications through our chat feature for fraud prevention and to promote safety by blocking spam or abusive messages that may have been sent to you by any other user. This software compares attributes of the message, user or profile against its proprietary database to assess the probability that a message is spam or abusive.
2.3 Information from third party sources
Anything you write in a chat message to another user is stored in our systems as a chat message. This may include your name, your address, the name of a meetup location and any other information you choose to voluntarily share with another user or with the Sellkaro community.
We do not mine user chat messages for information or pull any such information (such as if you provide another user your address) and store it separately. For example, if you chat with another user about your age or education history, we do not store this data or use it for any purpose, except that we store your chat history as described in this Policy.
2.4 Information we collect from Postings and Chat Messages
3. The purposes for collecting your personal information
We may share your personal information with the parties set out below for the purposes set out above.
Corporate affiliates: Employees in our company frequently analyze data for different purposes and to improve the Services.
Third Party Vendors and Service Providers: We share your data with third party vendors and other service providers that help us deliver certain aspects of our Services. For example, we use cloud storage facilities to store our data, we use customer support software providers to administer and respond to user inquiries and we use third party software to monitor for fraud within the Platform. We need to share your data with these third parties otherwise we would not be able to provide the Service.
Advertisers: We partner with demand side platforms who buy our ad placements through auctions such as Criteo, and DoubleClick etc. We share your information with them in a de-identified and aggregated form for monitoring and reporting the effectiveness of the campaign delivery to our business partners and for internal business analysis.
Analytics Providers: In order to improve our Services, we will sometimes share your non-identifiable information with analytics providers that help us analyse how people are using our Services. For example, we use common industry-wide analytics software to understand how people use our app so we can improve the Services and increase engagement.
Law enforcement authorities, regulators, grand juries, courts and tribunals, governmental or public bodies and others: We may disclose your data, including your personal information, to law enforcement authorities, regulators, grand juries, courts and tribunals, governmental or public bodies and other relevant third parties as we believe necessary or appropriate to protect people or property, to protect our services, rights or property, to comply with legal or regulatory requirements and to respond to legal process, law enforcement requests and requests from other public and government authorities.
Publicly available information: When you use certain aspect of our Services, it is the information is visible to other Sellkaro users (all Sellkaro users, in the case of a posted item, and the user you are chatting with in the case of a chat message). This includes any information you post or chat, such as your name, your email address, your location and your contact number. Please note, any information you provide to other users can always be shared by them with others so please exercise discretion in this respect.
4. Sharing your personal information
We may communicate with you by email or in app notification in connection with our Services/Platform to confirm your registration, to inform you in case your product listing has become live/expired and for other transactional messages in relation to our Services.
We (or our service providers and advertising partners) may send you direct marketing communications and information about our Services that we consider may be of interest to you. We will provide an option to unsubscribe or opt out of further communication on any electronic marketing communication sent to you or you may opt out by contacting us as set out in the “contact details” section below.
5. Communication and marketing
We use the information you provide to provide the Services. For example:
If you log in using your email id, we use your user ID or your e-mail address to identify you as a user and provide access to our Platform (such as your settings and your history, etc.).
If you log in using your Google or Facebook account, we use your first name and last name from your Google or Facebook profile and the e-mail address to identify you as a user on our Platform and to provide you access to our Platform.
We use your e-mail address to make suggestions and recommendations to you about our Services that may be of interest to you.
3.1 Providing access and delivering Services through our Platform
We use the information you provide to improve your experience on the Platform. For example:
We use clickstream data to:
offer you tailored content, such as giving you more relevant search results when using our Services.
to determine how much time you spend on our Platform and in what manner you navigate through our Platform in order to understand your interests and to improve our Services based on this data. For example, we may provide you with suggestions on content that you can visit based on the contents you have clicked.
to monitor and report the effectiveness of the campaign delivery to our business partners and for internal business analysis.
to prevent repeatedly displaying the same items to the same user.
We use your location data for the following purposes:
to compile anonymous and aggregated information about the characteristics and behavior of Sellkaro users, including for the purposes of business analysis, segmentation and development of anonymous profiles.
to enhance the performance of our Services and to personalise the content we direct towards you. For example, with the help of location data we display ad listings which are in your vicinity to improve your buying experience.
to measure and monitor your interaction with the third-party advertisements banners we place on our Platform.
3.2. Improving your experience on the Platform
We use the information you provide to provide you a safe and secure Platform. For example
We use your email address and unique device identifiers to administer and protect our Platform (including troubleshooting, data analysis, testing, fraud prevention, system maintenance, support, reporting and hosting of data).
We use third party machine learning software to analyze all communications through our chat feature for fraud prevention and to promote safety by blocking spam or abusive messages that may have been sent to you by any other user.
If you provide us with your telephone number, we may use that information to SMS verify your telephone number and increase the trust and safety of our Platform.
In addition, we may aggregate and/or de-identify data about visitors to our Platforms and use it for any purpose, including product and service development and improvement activities.
3.3 Providing you a safe and secure Platform
Depending on the choices you make when registering for, or during the process of using our Services, you may be asked for and opt to provide the following personal information:
mobile telephone number;
Facebook or Google account details;
driver’s license or other government ID; and
any other information you choose to provide in connection with your account
Please note that your user name and your profile picture will be made available to other users and the public when you use some of our Services. For example, when you post a product some of your information will be available to Platform users, so you should exercise discretion when using the Services to post personal information.
While we protect the information you share with Sellkaro, we are not responsible for protecting such information that you choose to share with third parties through our Services and Platform (e.g., sending your telephone number to another user through the Services).
2.1 Information you provide to us through direct interactions with our Platform
If you would like to access, correct, amend or delete any personal; information we have about you, register a complaint, or simply want more information, contact our compliance officer at firstname.lastname@example.org by email.
6. Questions and Contact Information